C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
98%
98% -- sms open rate for text messages (2025)
Text messages have an open rate of 98%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (6)
Gartner
Primary
Tier C
https://nurturebeast.com/blog/real-estate-nurture-texts/ ↗
Source Article
5 Real Estate Nurture Texts That Don't Feel Salesy - nurtureBEAST: Qualified Appointments with AI Automation
⏱ 12 min read
Published July 8, 2025
5 Real Estate Nurture Texts That Don’t Feel Salesy
Most agents blast a “Ready to buy?” text and kill the vibe. Leads ghost. You feel pushy. Nobody wins.
There’s a better way. Send non salesy follow up texts that keep you top of mind without the sleaze. These are …
Also cited by
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gohappybeauty.com
https://gohappybeauty.com/appointment-confirmation-text/
2026-09-21
Original Research
Gartner
· Original study ↗
Methodology
Cited from Gartner
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 | 95% | |
| 2025 (current) | 98% | +3.2% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
text messages: 98% sms open rate. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-open-rate-vs-email
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-open-rate-vs-email" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- sms open rate for text messages<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/sms-open-rate-vs-email" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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