B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
96%
96% -- sms open rate for SMS messages (2026)
Text messages have an open rate of 96%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
96%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GSMA Intelligence / CTIA
Primary
Tier C
https://astutesolutions.com/blog/articles/sms-for-customer-service ↗
Source Article
Using SMS for Customer Service: Why, How, & When
Original Research
GSMA Intelligence / CTIA
· Original study ↗
Methodology
Cited to GSMA Intelligence and CTIA
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 95% | |
| 2024 | 90% | -5.3% |
| 2026 (current) | 96% | +6.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS messages: 96% sms open rate. Source: GSMA Intelligence / CTIA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-open-rate-96
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-open-rate-96" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96%</strong> -- sms open rate for SMS messages<br><small>Source: GSMA Intelligence / CTIA (2026) · <a href="https://lighthousedata.io/data/sms-open-rate-96" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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