B
Evidence Grade B
Graded
under review
Safe to Cite
Current
95%
95% -- sms open rate for SMS campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Arenametrix
Primary
Tier B
https://arenametrix.com/blog/cultural-marketing-sms-strategy ↗
Source Article
Cultural structures and events: should you integrate SMS into your customer loyalty strategy?
Original Research
Arenametrix
· Original study ↗
Methodology
Range 95-100%; midpoint extracted. Source does not state methodology.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS campaigns: 95% sms open rate. Source: Arenametrix (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-open-rate-95-100
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<blockquote cite="https://lighthousedata.io/data/sms-open-rate-95-100" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- sms open rate for SMS campaigns<br><small>Source: Arenametrix (2026) · <a href="https://lighthousedata.io/data/sms-open-rate-95-100" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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