B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- sms open rate for Text messaging campaigns (2025)
Text messaging achieves open rates between 90% and 95%.
- Reported as a range (90-95%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rallycorp.com
Primary
Tier C
https://www.rallycorp.com/blog/mobile-first-strategy-nonprofits ↗
Source Article
Mobile First: A Strategy for Nonprofits to Connect With Donors
Mobile First: A Strategy for Nonprofits to Connect With Donors
If you want to be in someone’s pocket, close to their wallet, or next to their heart, mobile is where it’s at. Everything happens on mobile devices today, so that’s where your nonprofit needs to be.
97% of American professionals are with…
Original Research
rallycorp.com
· Original study ↗
Methodology
Range 90-95%; midpoint reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Text messaging campaigns: 90% sms open rate. Source: rallycorp.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-open-rate-90-95
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<blockquote cite="https://lighthousedata.io/data/sms-open-rate-90-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- sms open rate for Text messaging campaigns<br><small>Source: rallycorp.com (2025) · <a href="https://lighthousedata.io/data/sms-open-rate-90-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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