C
Evidence Grade C
Use with Hedging
Current
3.89%
3.89% -- click through rate for SMS marketing campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.89%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
E-Grant Corporation
Primary
Tier A
https://www.uchideno-kozuchi.com/lab206/ ↗
Source Article
Using Personas to Identify Niche Targeting Ideas
With data-driven personas and deep customer insights about buyer segments generated by Delve AI, Faye was able to unlock new niche targeting options and expand the reach of their display ad campaigns by 4X.
4 Min Read
In today's highly competitive ecommerce market, display ads are a valuable tool th…
Also cited by
uchideno-kozuchi.com
https://www.uchideno-kozuchi.com/lab206/
2026-08-20
Original Research
E-Grant Corporation
· Original study ↗
Methodology
Based on analysis of 29,400,000 SMS campaign deliveries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
SMS marketing campaigns: 3.89% click through rate. Source: E-Grant Corporation (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-click-rate-peak-hour
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<blockquote cite="https://lighthousedata.io/data/sms-click-rate-peak-hour" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.89%</strong> -- click through rate for SMS marketing campaigns<br><small>Source: E-Grant Corporation (2026) · <a href="https://lighthousedata.io/data/sms-click-rate-peak-hour" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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