B
Evidence Grade B
Graded
under review
Safe to Cite
Current
27%
27% -- customer return rate for ecommerce shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smile.io
Primary
Tier A
https://www.lexer.io/blog/5-ways-to-convert-eofy-buyers-into-loyal-customers ↗
Source Article
5 ways to convert EOFY buyers into loyal customers in the first 30 days of FY27 | Lexer
June 29, 2026
|
5
minute read
5 ways to convert EOFY buyers into loyal customers in the first 30 days of FY27
The campaigns have gone out and the revenue spike is on the dashboard. Now it's time to turn EOFY acquirers into loyal customers and use what happened to shape the rest of FY27. The window y…
Original Research
Smile.io
· Original study ↗
Methodology
Analysis of over 1.1 billion shoppers across 250,000 ecommerce brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce shoppers: 27% customer return rate. Source: Smile.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smileio_ecommerce_shoppers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smileio_ecommerce_shoppers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- customer return rate for ecommerce shoppers<br><small>Source: Smile.io (2026) · <a href="https://lighthousedata.io/data/smileio_ecommerce_shoppers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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