B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
56%
56% -- customer return rate for Ecommerce customers without self-service support features (Native Commerce merchants) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Native Commerce
Primary
Tier A
https://thenativecommerce.com/blog/scaling-ecommerce-operations-podcast-with-marat-bolatov-and-melis… ↗
Source Article
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Original Research
Native Commerce
· Original study ↗
Methodology
Baseline return rate prior to self-service feature availability, from Native Commerce analysis of thousands of orders; exact sample size not stated. Post is undated; vintage approximated to 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce customers without self-service support features (Native Commerce merchants): 56% customer return rate. Source: Native Commerce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/self-service-return-rate-baseline
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<blockquote cite="https://lighthousedata.io/data/self-service-return-rate-baseline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- customer return rate for Ecommerce customers without self-service support features (Native Commerce merchants)<br><small>Source: Native Commerce (2025) · <a href="https://lighthousedata.io/data/self-service-return-rate-baseline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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