B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- customer return rate for online shoppers (2022)
Only 17% of shoppers will return to the same retailer after experiencing a poor ordering experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://haulpay.io/best-practices-examples-of-freight-broker-marketing-lead-generation/ ↗
Source Article
Best Practices & Examples of Freight Broker Marketing & Lead Generation
The benefits of solid freight broker marketing and lead generation efforts will be more apparent immediately for a freight broker than for many other professionals. It may seem like the investment is not worth the return. Still, initiative-taking freight broker marketing can transform their organiza…
Original Research
Baymard Institute
· Original study ↗
Methodology
E-commerce research by Baymard Institute, cited by Grainger via haulpay.io article
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online shoppers: 17% customer return rate. Source: Baymard Institute (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/repeat-purchase-after-poor-experience-17pct
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<blockquote cite="https://lighthousedata.io/data/repeat-purchase-after-poor-experience-17pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- customer return rate for online shoppers<br><small>Source: Baymard Institute (2022) · <a href="https://lighthousedata.io/data/repeat-purchase-after-poor-experience-17pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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