B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
20%
20% -- customer retention rate increase for SMBs using AI analytics (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://seanhyde.com/post/ai-consulting-and-implementation-services-for-business-leaders ↗
Source Article
AI Consulting & Implementation Services for Business Leaders
AI Consulting & Implementation Services for Business Leaders
AI Consulting & Implementation Services for Business Leaders
In the rapidly evolving landscape of technology, artificial intelligence (AI) has emerged as a transformative force for businesses. According to a 2023 report by McKinsey, 50% of…
Original Research
Forrester
· Original study ↗
Methodology
Attributed to Forrester in a secondary blog article; no study details or methodology provided.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMBs using AI analytics: 20% customer retention rate increase. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-ai-analytics-customer-retention-20
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<blockquote cite="https://lighthousedata.io/data/smb-ai-analytics-customer-retention-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- customer retention rate increase for SMBs using AI analytics<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/smb-ai-analytics-customer-retention-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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