B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
89%
89% -- customer retention rate increase for Brands with omnichannel strategy (2026)
Brands that implement a comprehensive omnichannel strategy see an 89% increase in customer retention rates.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omnisend
Primary
Tier C
https://rebusadvertising.com/blogs/omnichannel-marketing-strategy/ ↗
Source Article
Omnichannel Marketing Strategy: A Playbook for Growth
Omnichannel Marketing Strategy: A Playbook for Growth
Most advice about omnichannel marketing strategy starts in the wrong place. It starts with channels.
That's why so many businesses end up with a website, an email platform, a paid social campaign, a CRM, and a customer experience that feels stitc…
Original Research
Omnisend
· Original study ↗
Methodology
Cited from Omnisend omnichannel statistics roundup
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands with omnichannel strategy: 89% customer retention rate increase. Source: Omnisend (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omnichannel-89-retention-increase
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<blockquote cite="https://lighthousedata.io/data/omnichannel-89-retention-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- customer retention rate increase for Brands with omnichannel strategy<br><small>Source: Omnisend (2026) · <a href="https://lighthousedata.io/data/omnichannel-89-retention-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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