B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
28%
28% -- customer retention rate increase for insurance customers (personalized policies) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
EY
Primary
Tier C
https://insuranceinbound.com/blog/ai-ml-insurance-marketing/ ↗
Source Article
AI & Machine Learning for Personalized Insurance Marketing
The insurance industry is on the brink of a revolution, thanks to advancements in AI and Machine Learning (ML). These technologies are transforming how companies interact with customers, streamline operations, and maximize conversions. This blog explores how AI and ML are reshaping personalized insu…
Original Research
EY
· Original study ↗
Methodology
Cited from an EY survey; details not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
insurance customers (personalized policies): 28% customer retention rate increase. Source: EY (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-retention-insurance
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<blockquote cite="https://lighthousedata.io/data/personalization-retention-insurance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- customer retention rate increase for insurance customers (personalized policies)<br><small>Source: EY (2025) · <a href="https://lighthousedata.io/data/personalization-retention-insurance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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