B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26%
26% -- consumer purchase influence rate for UK smart home device consumers (2018)
Among consumers not already in the smart home device market who are interested in purchasing, 26% said they could be persuaded to buy from a source offering free installation, setup, or demonstration services.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mintel
Primary
Tier C
https://www.bheta.co.uk/news/industry-news/keeping-on-top-of-trends-viewpoint-from-will-jones/ ↗
Source Article
BHETA Viewpoint from Will Jones
Original Research
Mintel
· Original study ↗
Methodology
Mintel 2018 report on consumer trends, attitudes and spending habits for the home, as cited by BHETA
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK smart home device consumers: 26% consumer purchase influence rate. Source: Mintel (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smart-home-free-installation-persuasion-2018
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<blockquote cite="https://lighthousedata.io/data/smart-home-free-installation-persuasion-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- consumer purchase influence rate for UK smart home device consumers<br><small>Source: Mintel (2018) · <a href="https://lighthousedata.io/data/smart-home-free-installation-persuasion-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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