B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- consumer purchase influence rate for consumers (2013)
52% of consumers say blogs have impacted their purchasing decisions.
- Citing a secondary source (Social Media Today article) without specific survey methodology details provided in the blog post.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Media Today
Primary
Tier C
http://www.thefinishingpost.com/blog/75 ↗
Source Article
The Finishing Post
Original Research
Social Media Today
· Original study ↗
Methodology
Cited from Social Media Today article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 52% consumer purchase influence rate. Source: Social Media Today (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blogs-impact-purchasing-decisions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/blogs-impact-purchasing-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- consumer purchase influence rate for consumers<br><small>Source: Social Media Today (2013) · <a href="https://lighthousedata.io/data/blogs-impact-purchasing-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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