B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
93%
93% -- consumer purchase influence rate for online reviews (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
trustvega.com
Primary
Tier C
https://www.trustvega.com/how-to-ask-for-reviews/ ↗
Source Article
How To Ask For Reviews
We live in a digital age where word-of-mouth marketing takes the form of online reviews, but many business owners don’t know how to ask for reviews or why it’s so vital to do so.
Fact is, reviews have a huge impact on consumer behavior. In fact, 93% of customers say that online reviews have influenc…
Original Research
trustvega.com
· Original study ↗
Methodology
Cited survey, original source not named
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online reviews: 93% consumer purchase influence rate. Source: trustvega.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-reviews-influence-purchase-93
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<blockquote cite="https://lighthousedata.io/data/online-reviews-influence-purchase-93" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- consumer purchase influence rate for online reviews<br><small>Source: trustvega.com (2024) · <a href="https://lighthousedata.io/data/online-reviews-influence-purchase-93" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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