B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- consumer purchase influence rate for on-trade consumers (2025)
81% of consumers are more likely to order a cocktail recommended by a bartender they trust.
- Attributed secondary statistic with no underlying survey methodology or sample size details provided in text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CGA
Primary
Tier C
https://merchandeffect.com/projects/hendrick-s-cabinet-of-curiosities ↗
Source Article
Hendrick's Cabinet of Curiosities - Merch & Effect portfolio
In today’s on-trade landscape, the most powerful POS isn’t a thing, it’s a person. Bartenders have become cultural conduits, trusted curators, and key drivers of trial and loyalty. Collaborations with respected figures behind the bar turn ordinary serves into rituals, and standard menus into stories…
Original Research
CGA
· Original study ↗
Methodology
Survey finding attributed to CGA (hospitality research firm); no sample size stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
on-trade consumers: 81% consumer purchase influence rate. Source: CGA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bartender-recommendation-cocktail-ordering
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<blockquote cite="https://lighthousedata.io/data/bartender-recommendation-cocktail-ordering" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumer purchase influence rate for on-trade consumers<br><small>Source: CGA (2025) · <a href="https://lighthousedata.io/data/bartender-recommendation-cocktail-ordering" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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