B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- consumer purchase influence rate for US consumers (2022)
43% of consumers state that they are conscious of being influenced to purchase a brand after seeing a celebrity endorsement for it.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blog.hollywoodbranded.com
Primary
Tier C
https://blog.hollywoodbranded.com/the-top-20-celeb-super-bowl-ads-of-all-time ↗
Source Article
The Top 20 Celeb Super Bowl Ads Of All Time
The Top 20 Celeb Super Bowl Ads Of All Time
Quick Answer
Hollywood Branded counts down the top 20 celeb Super Bowl ads of all time and what exactly made those ads so memorable.
Celebs Bring Star Power To The Biggest Sunday Of The Year
...And we don't just mean in the halftime show. For as long as th…
Original Research
blog.hollywoodbranded.com
· Original study ↗
Methodology
Survey figure cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 43% consumer purchase influence rate. Source: blog.hollywoodbranded.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/celebrity-endorsement-purchase-influence-43pct
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<blockquote cite="https://lighthousedata.io/data/celebrity-endorsement-purchase-influence-43pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- consumer purchase influence rate for US consumers<br><small>Source: blog.hollywoodbranded.com (2022) · <a href="https://lighthousedata.io/data/celebrity-endorsement-purchase-influence-43pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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