B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- online sales growth rate for Small business owners selling online (2020-2021)
Small business owners who could sell online increased their online sales by 41% during the COVID-19 pandemic.
- Original survey source is unnamed in the text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2020-2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
money-matters.us
Primary
Tier C
http://money-matters.us/blog/do-you-really-need-office ↗
Source Article
Do you Really Need an Office?
For some businesses, the COVID-19 pandemic changed things overnight. Employees went home with their laptops and some haven’t returned to the office in over a year. What people thought would be temporary is looking very permanent.
Corporations have closed headquarters and terminated their leases earl…
Original Research
money-matters.us
· Original study ↗
Methodology
Survey of small business owners cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Small business owners selling online: 41% online sales growth rate. Source: money-matters.us (2020-2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-online-sales-growth-pandemic
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<blockquote cite="https://lighthousedata.io/data/small-business-online-sales-growth-pandemic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- online sales growth rate for Small business owners selling online<br><small>Source: money-matters.us (2020-2021) · <a href="https://lighthousedata.io/data/small-business-online-sales-growth-pandemic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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