B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
2,500,000
2,500,000 -- social media engagements for SMA My Way campaign (2024)
Within six months of launch, the Roche SMA My Way campaign secured 2.5 million social media engagements.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2,500,000
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aurora Healthcare Communications
Primary
Tier B
https://www.auroracomms.com/our-work ↗
Source Article
Aurora Healthcare Communications - Our Work and Campaigns
Our Work.
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The challenge
Sexual dysfunction is the most reported unmet need in prostate cancer, yet the majority of men are not of…
Original Research
Aurora Healthcare Communications
· Original study ↗
Methodology
Agency campaign case study; influencer co-created community initiative
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMA My Way campaign: 2,500,000 social media engagements. Source: Aurora Healthcare Communications (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sma-my-way-social-engagements
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<blockquote cite="https://lighthousedata.io/data/sma-my-way-social-engagements" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,500,000</strong> -- social media engagements for SMA My Way campaign<br><small>Source: Aurora Healthcare Communications (2024) · <a href="https://lighthousedata.io/data/sma-my-way-social-engagements" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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