B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
97,000
97,000 -- social media engagements for Aldi (2025)
Aldi's 2025 Kevin the Carrot Christmas campaign generated nearly 97,000 social media engagements.
- Social media listening covering X, Reddit, and Facebook between October 8 and November 18
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
97,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://www.hellowarrant.com/blog/coca-cola-leads-2025-christmas-ads-conversation-despite-mixed-rece… ↗
Source Article
Coca-Cola Leads 2025 Christmas Ads Conversation Despite Mixed Reception
Coca-Cola Leads 2025 Christmas Ads Conversation Despite Mixed Reception
Coca-Cola has emerged as the most talked-about Christmas advertisement of 2025, according to social media data. The festive campaign dominated conversations across platforms, highlighting both the power of brand recognition and …
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social social listening
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Aldi: 97,000 social media engagements. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aldi-christmas-ad-engagements-2025
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<blockquote cite="https://lighthousedata.io/data/aldi-christmas-ad-engagements-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97,000</strong> -- social media engagements for Aldi<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/aldi-christmas-ad-engagements-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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