B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22,752
22,752 -- social media engagements for Plenty of Fish (2023)
Plenty of Fish's NYC transit ads captured 22,752 social media engagements in the first week.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22,752
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://qa.outfront.dev/blog/plenty-of-fish-turns-heads-with-its-latest-nyc-transit-advertising ↗
Source Article
Plenty of Fish Turns Heads with NYC Transit Ads | OUTFRONT
Plenty of Fish Turns Heads with Its Latest NYC Transit Advertising
August 29, 2023
“Men send 70% more unsolicited pics than flowers,” reads the copy on a subway liveboard. “That can’t be true,” you might be thinking – if you’re a man.
But if you’re a woman on any kind of online dating site, chances …
Original Research
Sprout Social
· Original study ↗
Methodology
Social listening data via Sprout Social for NYC transit campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Plenty of Fish: 22,752 social media engagements. Source: Sprout Social (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/plenty-of-fish-social-engagements-first-week
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<blockquote cite="https://lighthousedata.io/data/plenty-of-fish-social-engagements-first-week" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22,752</strong> -- social media engagements for Plenty of Fish<br><small>Source: Sprout Social (2023) · <a href="https://lighthousedata.io/data/plenty-of-fish-social-engagements-first-week" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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