B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- click through rate lift for LinkedIn Ads skills-based targeting (2025)
According to sources like HubSpot, targeting users by skills on LinkedIn can increase CTR by 20%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://redflexion.com/en/linkedin-ads-industrial-sector-b2b/ ↗
Source Article
LinkedIn Ads Strategy for Industrial Sector
- 1. The industrial zoo: Who are we trying to hunt?
- 2. Segmentation: How not to throw your money down the drain
- A. Job Titles vs. Functions (Or why names can be deceiving)
- B. Skills: The “secret weapon”
- C. LinkedIn Groups: Where the party is
- 3. Account-Based Marketing (ABM): The sniper mod…
Original Research
HubSpot
· Original study ↗
Methodology
Attributed vaguely to HubSpot; no specific report cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn Ads skills-based targeting: 20% click through rate lift. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skills-targeting-ctr-lift-20
HTML Embed
<blockquote cite="https://lighthousedata.io/data/skills-targeting-ctr-lift-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click through rate lift for LinkedIn Ads skills-based targeting<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/skills-targeting-ctr-lift-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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