B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.16%
0.16% -- click through rate benchmark for Display ad benchmark (2021)
The CTR benchmark against which the SJBOT digital display campaign was measured was 0.16%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.16%
Unit
Percentage
Data Vintage
2021
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
awards.strategyonline.ca
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2022/?e=141145&n=Don’t+Get+Dieppe’d ↗
Source Article
2022 Winner
Original Research
awards.strategyonline.ca
· Original study ↗
Methodology
Benchmark cited in strategy awards case study
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Display ad benchmark: 0.16% click through rate benchmark. Source: awards.strategyonline.ca (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sjbot-campaign-ctr-benchmark-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sjbot-campaign-ctr-benchmark-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.16%</strong> -- click through rate benchmark for Display ad benchmark<br><small>Source: awards.strategyonline.ca (2021) · <a href="https://lighthousedata.io/data/sjbot-campaign-ctr-benchmark-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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