B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4.2%
4.2% -- reply rate for single cold email (BP Corp test) (2026)
A single cold email generated a 4.2% reply rate in a test of 5,000 prospects.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.2%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Genesis (BP Corp data)
Primary
Tier B
https://getgenesis.app/blog/outreach-sequences-reply-rates ↗
Source Article
We Tested 47 Outreach Sequences: Here's What Gets 15%+ Reply Rates
How to Build Multi-Step Outreach Sequences That Get 15%+ Reply Rates
A single cold email generates a 3-5% reply rate on average. Most prospects ignore it, forget it, or never see it (spam folder, inbox overload).
Multi-step outreach sequences solve this by creating 5-7 touchpoints over 2-3 weeks. Ea…
Original Research
Genesis (BP Corp data)
· Original study ↗
Methodology
A/B test of single email vs 5-touch sequence on 10,000 prospects
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
single cold email (BP Corp test): 4.2% reply rate. Source: Genesis (BP Corp data) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/single-email-reply-rate-4-2
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<blockquote cite="https://lighthousedata.io/data/single-email-reply-rate-4-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.2%</strong> -- reply rate for single cold email (BP Corp test)<br><small>Source: Genesis (BP Corp data) (2026) · <a href="https://lighthousedata.io/data/single-email-reply-rate-4-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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