C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
13.5%
13.5% -- landing page conversion rate for Landing pages with a single CTA (2026)
Landing pages with a single call-to-action (CTA) convert at an average rate of 13.5%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
VWO
Primary
Tier C
https://foundrycro.com/blog/best-landing-page-examples-google-ads-2026/ ↗
Source Article
5 Landing Page Patterns for Google Ads 2026 + Free Pattern Picker | Foundry CRO
The short version:
- The median landing page conversion rate is 6.6% across all industries according to Unbounce. Google Ads specifically averages 7.52% per WordStream. Top performers reach 11.45% or higher.
- Landing pages fall into five conversion architecture patterns: the Squeeze, the Story, the…
Also cited by
2026-09-29
2026-09-24
Original Research
VWO
· Original study ↗
Methodology
Cited from VWO landing page analysis.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Landing pages with a single CTA: 13.5% landing page conversion rate. Source: VWO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/single-cta-landing-page-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/single-cta-landing-page-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.5%</strong> -- landing page conversion rate for Landing pages with a single CTA<br><small>Source: VWO (2026) · <a href="https://lighthousedata.io/data/single-cta-landing-page-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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