B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- return on ad spend increase for Simba Sleep (2025)
Simba Sleep improved their return on ad spend (ROAS) on Meta ads by 30% using Triple Whale's RFM audiences.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Triple Whale
Primary
Tier B
https://www.triplewhale.com/blog/ai-in-ecommerce ↗
Source Article
Using AI in Ecommerce: How It’s Transforming Online Shopping | Triple Whale
Last Updated:
March 21, 2025
Ecommerce has always been at the cutting edge of tech innovations, from the early adoption of mobile-friendly websites, to quick and easy checkouts. The online shopping experience has drastically changed from the early days, and as ecommerce continues to grow, AI will pl…
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-18
ppc.land
https://ppc.land/
2026-08-18
Original Research
Triple Whale
· Original study ↗
Methodology
Using Triple Whale’s RFM audiences for better customer targeting
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Simba Sleep: 30% return on ad spend increase. Source: Triple Whale (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/simba-sleep-roas-increase
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<blockquote cite="https://lighthousedata.io/data/simba-sleep-roas-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- return on ad spend increase for Simba Sleep<br><small>Source: Triple Whale (2025) · <a href="https://lighthousedata.io/data/simba-sleep-roas-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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