B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

32%

32% -- return on ad spend increase for Advantage+ Shopping Campaigns (ASC) (2023)

Name: Return On Ad Spend Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2023 · Meta

Advantage+ Shopping Campaigns (ASC) achieve a 32% increase in return on ad spend compared to Meta's business-as-usual campaigns.

self-reported statistic by Meta executives

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Attribution: Meta View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

32%

Unit

Percentage

Data Vintage

2023

Entity

Advantage+ Shopping Campaigns (ASC)

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

75/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

Meta Primary Tier B

https://www.modernretail.co/technology/while-meta-tries-to-push-advantage-shopping-campaigns-some-ag… ↗

Confidence: 65/100 Vintage: 2023 Channel: Common Crawl

Source Article

While Meta tries to push Advantage+ Shopping Campaigns, some agencies aren't yet convinced

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influencermarketinghub.com https://influencermarketinghub.com/

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electroiq.com https://electroiq.com/

2026-08-15

Original Research

Meta · Original study ↗

Methodology

Meta executives repeated stats

Methodology documented

Segmentation

IndustryRetail RegionUS Channelpaid_ads

Cite this stat

Plain Text

Advantage+ Shopping Campaigns (ASC): 32% return on ad spend increase. Source: Meta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/asc_roas_increase

HTML Embed

<blockquote cite="https://lighthousedata.io/data/asc_roas_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- return on ad spend increase for Advantage+ Shopping Campaigns (ASC)<br><small>Source: Meta (2023) · <a href="https://lighthousedata.io/data/asc_roas_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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