B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- return on ad spend increase for MAËLYS Cosmetics (Q1 2023)
MAËLYS Cosmetics achieved a 40% increase in return on ad spend (ROAS) leveraging Snapchat's 7/0 click-based optimization.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
Q1 2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
94
Sources (2)
Snapchat
Primary
Tier B
https://forbusiness.snapchat.com/inspiration/maelys-cosmetics ↗
Source Article
MAËLYS Cosmetics Success Story | Snapchat for Business
7/0 Click-based Optimization Elevates MAËLYS's Ad Performance
Per Purchase (CPA)
on 1D Click Attribution
Spend in Q1 2023 (YoY)
Shaping Up Sales Growth
MAËLYS, a global leader in the D2C industry, is reshaping the body care market with their groundbreaking approach. Through a fusion of data, marketi…
Also cited by
2026-08-20
Original Research
Snapchat
· Original study ↗
Segmentation
IndustryBeauty
Company Sizesmb
RegionGlobal
Channelsocial
Cite this stat
Plain Text
MAËLYS Cosmetics: 40% return on ad spend increase. Source: Snapchat (Q1 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/maelys-cosmetics-snapchat-roas-increase-q1-2023
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<blockquote cite="https://lighthousedata.io/data/maelys-cosmetics-snapchat-roas-increase-q1-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- return on ad spend increase for MAËLYS Cosmetics<br><small>Source: Snapchat (Q1 2023) · <a href="https://lighthousedata.io/data/maelys-cosmetics-snapchat-roas-increase-q1-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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