C
Evidence Grade C
Graded
under review
Use with Hedging
Current
73%
73% -- shopping cart abandonment rate for U.S. ecommerce sites (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (2)
customerthink.com
Primary
Tier A
https://customerthink.com/what_conversion_rates_from_january_5_and_6_can_tell_us/ ↗
Source Article
What Conversion Rates from January 5 and 6 Can Tell Us
The shopping cart abandonment rate is a key metric every ecommerce team should track. When viewed across the ecommerce sector, changes in the abandonment rate give insight into mass changes in behavior which impact every website.
When we examine shopping cart abandonment rates across a large number …
Also cited by
2026-09-24
Original Research
customerthink.com
· Original study ↗
Methodology
Average across a large number of U.S. ecommerce sites
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
U.S. ecommerce sites: 73% shopping cart abandonment rate. Source: customerthink.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopping-cart-abandonment-rate-january-2026
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<blockquote cite="https://lighthousedata.io/data/shopping-cart-abandonment-rate-january-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- shopping cart abandonment rate for U.S. ecommerce sites<br><small>Source: customerthink.com (2026) · <a href="https://lighthousedata.io/data/shopping-cart-abandonment-rate-january-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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