B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73.07%
73.07% -- shopping cart abandonment rate for desktop device ecommerce shoppers (2021-07)
The average shopping cart abandonment rate on desktop devices is 73.07 percent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73.07%
Unit
Percentage
Data Vintage
2021-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
au.oberlo.com
Primary
Tier B
https://au.oberlo.com/statistics/shopping-cart-abandonment-rate ↗
Source Article
Shopping Cart Abandonment Rate [Updated July 2021]
Original Research
au.oberlo.com
· Original study ↗
Methodology
Average cart abandonment rate on desktop devices
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
desktop device ecommerce shoppers: 73.07% shopping cart abandonment rate. Source: au.oberlo.com (2021-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/desktop-cart-abandonment-rate
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<blockquote cite="https://lighthousedata.io/data/desktop-cart-abandonment-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73.07%</strong> -- shopping cart abandonment rate for desktop device ecommerce shoppers<br><small>Source: au.oberlo.com (2021-07) · <a href="https://lighthousedata.io/data/desktop-cart-abandonment-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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