B
Evidence Grade B
Verified
under review
Safe to Cite
Current
69%
69% -- shopping cart abandonment rate for online retailers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://mmaglobal.com/casestudies/how-1-800-flowerscom-upped-conversions-350-above-average ↗
Source Article
How 1-800
Original Research
Baymard Institute
· Original study ↗
Methodology
Cited from Baymard Institute
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online retailers: 69% shopping cart abandonment rate. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-rate-69
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<blockquote cite="https://lighthousedata.io/data/cart-abandonment-rate-69" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- shopping cart abandonment rate for online retailers<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/cart-abandonment-rate-69" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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