B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- page load expectation rate for online shoppers (2022)
47% of online shoppers expect webpages to load in two seconds or less.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Skilled
Primary
Tier C
https://arkhi.com.au/blog/are-you-ready-for-black-friday-cyber-monday ↗
Source Article
Are you ready for Black Friday Cyber Monday?
Original Research
Skilled
· Original study ↗
Methodology
Case study by Skilled, cited by Arkhi
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 47% page load expectation rate. Source: Skilled (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-two-second-load-expectation
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-two-second-load-expectation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- page load expectation rate for online shoppers<br><small>Source: Skilled (2022) · <a href="https://lighthousedata.io/data/shoppers-two-second-load-expectation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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