B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- page load expectation rate for consumers (2014)
47% of consumers expect a web page to load in 2 seconds or less
- Original research source and methodology are not specified in the text
Lighthouse Research Team
Last verified:
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Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
In The Spotlight: Adobe’s Landing Page - Conversioner
If you have ever created a landing page for your site, you probably know there are some basic guidelines to follow in order to create a truly converting landing page (some landing pages tips). The landing page is one of the first parts in the funnel in which users convert from and so it is extremely…
Methodology
Unattributed widely-cited industry statistic referenced in a conversion optimization blog post; original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 47% | |
| 2014 (current) | 47% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 47% page load expectation rate. Source: (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-page-load-2-seconds
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-expect-page-load-2-seconds" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- page load expectation rate for consumers<br><small>Source: (2014) · <a href="https://lighthousedata.io/data/consumers-expect-page-load-2-seconds" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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