B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47%
47% -- page load expectation rate for online store visitors (2025)
47% of users expect pages to load in 2 seconds or less.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arphost.com
Primary
Tier C
https://arphost.com/best-hosting-for-online-store/ ↗
Source Article
Best Hosting for Online Store: Ultimate Guide
A store can run for months on entry-level hosting and still look healthy from the outside. Then traffic starts arriving from paid campaigns, the catalog grows, more apps get installed, and the weak point shifts from marketing to infrastructure. Pages still load, but the margin for error disappears. …
Original Research
arphost.com
· Original study ↗
Methodology
Widely cited industry figure; original survey not named in source
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
online store visitors: 47% page load expectation rate. Source: arphost.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/page-load-expectation-2-seconds
HTML Embed
<blockquote cite="https://lighthousedata.io/data/page-load-expectation-2-seconds" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- page load expectation rate for online store visitors<br><small>Source: arphost.com (2025) · <a href="https://lighthousedata.io/data/page-load-expectation-2-seconds" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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