B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- ecommerce platform market share for Shopify (2025)
Shopify powers around 30% of U.S. websites using eCommerce tech in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Statista
Primary
Tier C
https://rebusadvertising.com/blogs/ecommerce-platform-comparison/ ↗
Source Article
Ecommerce Platform Comparison Choosing Your Online Store Builder
Ecommerce Platform Comparison Choosing Your Online Store Builder
Picking the right ecommerce platform isn't just a tech decision—it’s the decision. This is the foundation of your entire online business, dictating how you operate, how you scale, and how much flexibility you have day-to-day.
A full-bl…
Also cited by
2026-10-01
2026-09-25
Original Research
Statista
· Original study ↗
Methodology
US market; links to Statista
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 12.02% | |
| 2021 | 20% | +66.4% |
| 2021 | 30% | +50.0% |
| 2021-06 | 26% | -13.3% |
| 2022 | 20% | -23.1% |
| 2022 | 31% | +55.0% |
| 2023 | 10% | -67.7% |
| 2023 | 26% | +160.0% |
| 2023 | 21% | -19.2% |
| 2023 | 7.63% | -63.7% |
| 2023 | 32% | +319.4% |
| 2024 | 19.55% | -38.9% |
| 2024 | 4% | -79.5% |
| 2024 | 30% | +650.0% |
| 2024 | 31% | +3.3% |
| 2025 (current) | 28% | -9.7% |
| 2025 (current) | 10% | -64.3% |
| 2025 (current) | 23% | +130.0% |
| 2025 (current) | 26.2% | +13.9% |
| 2025 (current) | 30% | +14.5% |
| 2025 (current) | 29% | -3.3% |
| 2025 (current) | 10.32% | -64.4% |
| 2026 | 27% | +161.6% |
| 2026 | 25% | -7.4% |
| 2026 | 10% | -60.0% |
| 2026 | 30% | +200.0% |
| 2026 | 28% | -6.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shopify: 30% ecommerce platform market share. Source: Statista (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-us-ecommerce-market-share-2025
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<blockquote cite="https://lighthousedata.io/data/shopify-us-ecommerce-market-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- ecommerce platform market share for Shopify<br><small>Source: Statista (2025) · <a href="https://lighthousedata.io/data/shopify-us-ecommerce-market-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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