30%
30% -- ecommerce platform market share for Shopify (2024)
Shopify powers a 30% share among the top 1 million eCommerce sites globally.
- Specific underlying tracking tool or date not explicitly cited
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Share of the top 1 million eCommerce sites powered by Shopify, per platform tracker data. Article does not name the original tracker (commonly attributed to BuiltWith/Store Leads-type data). Publication year estimated as 2024 (article references Autumn/Winter 2023 campaigns and 'over 20 years' since Shopify's 2004 launch).
| Period | Value | Change |
|---|---|---|
| 2020 | 12.02% | |
| 2021 | 20% | +66.4% |
| 2021 | 30% | +50.0% |
| 2021-06 | 26% | -13.3% |
| 2022 | 20% | -23.1% |
| 2022 | 31% | +55.0% |
| 2023 | 10% | -67.7% |
| 2023 | 26% | +160.0% |
| 2023 | 21% | -19.2% |
| 2023 | 7.63% | -63.7% |
| 2023 | 32% | +319.4% |
| 2024 (current) | 19.55% | -38.9% |
| 2024 (current) | 4% | -79.5% |
| 2024 (current) | 30% | +650.0% |
| 2024 (current) | 31% | +3.3% |
| 2025 | 28% | -9.7% |
| 2025 | 10% | -64.3% |
| 2025 | 23% | +130.0% |
| 2025 | 26.2% | +13.9% |
| 2025 | 30% | +14.5% |
| 2025 | 29% | -3.3% |
| 2025 | 10.32% | -64.4% |
| 2026 | 27% | +161.6% |
| 2026 | 25% | -7.4% |
| 2026 | 10% | -60.0% |
| 2026 | 30% | +200.0% |
| 2026 | 28% | -6.7% |
<blockquote cite="https://lighthousedata.io/data/shopify-top-1m-ecommerce-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- ecommerce platform market share for Shopify<br><small>Source: nativve.com (2024) · <a href="https://lighthousedata.io/data/shopify-top-1m-ecommerce-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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