B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

21%

21% -- ecommerce platform market share for Shopify (2023)

2023  · n=1,000,000  · wp-content.co

Shopify accounts for 21% of the top 1 million websites.

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Attribution: wp-content.co View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2023
Entity
Shopify
Sample Size
1,000,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
wp-content.co Primary Tier C
https://wp-content.co/woocommerce-has-launched-woo-express/ ↗
Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl
Source Article
Woo Express - The Perfect Alternative To Shopify
WooCommerce has launched Woo Express, an all-in-one managed solution for eCommerce businesses. WooCommerce announced a hosted WooCommerce solution at WooSesh last year after GoDaddy and Bluehost announced their WooCommerce hosting offerings. Woo Express was actually soft-launched in early March with…
Original Research
wp-content.co · Original study ↗

Share of top 1 million websites using Shopify, likely citing BuiltWith-style data

Methodology documented
Period Value Change
2020 12.02%
2021 20% +66.4%
2021 30% +50.0%
2021-06 26% -13.3%
2022 20% -23.1%
2022 31% +55.0%
2023 (current) 10% -67.7%
2023 (current) 26% +160.0%
2023 (current) 21% -19.2%
2023 (current) 7.63% -63.7%
2023 (current) 32% +319.4%
2024 19.55% -38.9%
2024 4% -79.5%
2024 30% +650.0%
2024 31% +3.3%
2025 28% -9.7%
2025 10% -64.3%
2025 23% +130.0%
2025 26.2% +13.9%
2025 30% +14.5%
2025 29% -3.3%
2025 10.32% -64.4%
2026 27% +161.6%
2026 25% -7.4%
2026 10% -60.0%
2026 30% +200.0%
2026 28% -6.7%
Industrymarketing
Plain Text
Shopify: 21% ecommerce platform market share. Source: wp-content.co (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-ecommerce-share-top-1m-sites-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shopify-ecommerce-share-top-1m-sites-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- ecommerce platform market share for Shopify<br><small>Source: wp-content.co (2023) · <a href="https://lighthousedata.io/data/shopify-ecommerce-share-top-1m-sites-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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