B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
31%
31% -- ecommerce platform market share for Shopify (2024)
According to a study by eMarketer, Shopify holds 31% of the ecommerce market share.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
eMarketer
Primary
Tier C
https://passivetactics.com/clickfunnels-for-shopify/ ↗
Source Article
Clickfunnels for Shopify Success: Boost Sales and Conversions
In the ever-evolving world of e-commerce, where businesses strive to optimize their online sales funnels for maximum efficiency and profitability, the integration of Clickfunnels with Shopify has emerged as a game-changing strategy. Despite Shopify’s reputation as a user-friendly platform for creati…
Also cited by
Original Research
eMarketer
· Original study ↗
Methodology
Blog article citing a study by eMarketer; not original research
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 12.02% | |
| 2021 | 20% | +66.4% |
| 2021 | 30% | +50.0% |
| 2021-06 | 26% | -13.3% |
| 2022 | 20% | -23.1% |
| 2022 | 31% | +55.0% |
| 2023 | 10% | -67.7% |
| 2023 | 26% | +160.0% |
| 2023 | 21% | -19.2% |
| 2023 | 7.63% | -63.7% |
| 2023 | 32% | +319.4% |
| 2024 (current) | 19.55% | -38.9% |
| 2024 (current) | 4% | -79.5% |
| 2024 (current) | 30% | +650.0% |
| 2024 (current) | 31% | +3.3% |
| 2025 | 28% | -9.7% |
| 2025 | 10% | -64.3% |
| 2025 | 23% | +130.0% |
| 2025 | 26.2% | +13.9% |
| 2025 | 30% | +14.5% |
| 2025 | 29% | -3.3% |
| 2025 | 10.32% | -64.4% |
| 2026 | 27% | +161.6% |
| 2026 | 25% | -7.4% |
| 2026 | 10% | -60.0% |
| 2026 | 30% | +200.0% |
| 2026 | 28% | -6.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shopify: 31% ecommerce platform market share. Source: eMarketer (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-ecommerce-market-share
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<blockquote cite="https://lighthousedata.io/data/shopify-ecommerce-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- ecommerce platform market share for Shopify<br><small>Source: eMarketer (2024) · <a href="https://lighthousedata.io/data/shopify-ecommerce-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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