B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

14.6%

14.6% -- lead close rate for SEO leads (2012)

Name: Lead Close Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-21

2012 · HubSpot

SEO leads have a 14.6% close rate according to HubSpot's 2012 report.

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

14.6%

Unit

Percentage

Data Vintage

2012

Entity

SEO leads

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

HubSpot Primary Tier B

http://www.klikmarketing.com/2012/03/01/new-report-shows-seo-blogging-social-medias-big-return-on-in… ↗

Confidence: 72/100 Vintage: 2012 Channel: Common Crawl

Source Article

From The Blog

Also cited by

Apache Interactive https://apacheinteractive.com/24-seo-stats-that-will-blow-your-mind/

2026-09-30

Talk About Creative http://www.talkaboutcreative.com.au/our-clients/resellers.aspx

2026-09-26

Shebang Design http://www.shebangdesign.com/effective-internet-marketing-techniques-for-small-b…

2026-09-25

Klik Marketing http://www.klikmarketing.com/author/klikmarketing/

2026-09-21

Original Research

HubSpot · Original study ↗

Methodology

HubSpot State of Inbound Marketing survey

Methodology documented

Trend Over Time

Period	Value	Change
2012 (current)	14.6%
2015	14.6%	0%
2016	14.6%	0%
2018	14.6%	0%
2019	14.6%	0%
2021	14.6%	0%
2022	14.6%	0%
2023	14.6%	0%
2024	14.6%	0%
2025	14.6%	0%

Segmentation

Industrymarketing

Cite this stat

Plain Text

SEO leads: 14.6% lead close rate. Source: HubSpot (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-lead-close-rate-2012

HTML Embed

<blockquote cite="https://lighthousedata.io/data/seo-lead-close-rate-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.6%</strong> -- lead close rate for SEO leads<br><small>Source: HubSpot (2012) · <a href="https://lighthousedata.io/data/seo-lead-close-rate-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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