B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
14.6%
14.6% -- lead close rate for SEO leads (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14.6%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Sources (2)
Search Engine Journal
Primary
Tier C
https://astutetechnologies.co.uk/_why-seo-is-so-important/ ↗
Source Article
Specific Targeting Reaches the Right People
WHY SEO IS SO IMPORTANT
Maybe you’ve been running your business for a long time, way before the internet boom and its endless consequences. Maybe you’re a small, local entrepreneur and your customers all know your two sons by their first names. Maybe you cater to a niche where tech-friendliness is n…
Also cited by
Astute Technologies
https://web.archive.org/web/20210411043242id_/https://astutetechnologies.co.uk/w…
2026-09-26
Original Research
Search Engine Journal
· Original study ↗
Methodology
Cited by Search Engine Journal, referenced in blog post
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 14.6% | |
| 2015 | 14.6% | 0% |
| 2016 | 14.6% | 0% |
| 2018 | 14.6% | 0% |
| 2019 | 14.6% | 0% |
| 2021 (current) | 14.6% | 0% |
| 2022 | 14.6% | 0% |
| 2023 | 14.6% | 0% |
| 2024 | 14.6% | 0% |
| 2025 | 14.6% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
SEO leads: 14.6% lead close rate. Source: Search Engine Journal (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-lead-close-rate-14-6
HTML Embed
<blockquote cite="https://lighthousedata.io/data/seo-lead-close-rate-14-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.6%</strong> -- lead close rate for SEO leads<br><small>Source: Search Engine Journal (2021) · <a href="https://lighthousedata.io/data/seo-lead-close-rate-14-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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