B
Evidence Grade B
Graded
under review
Safe to Cite
Current
22%
22% -- organic click through rate decline for website organic search traffic (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Abby Gleason (LinkedIn)
Primary
Tier C
https://socialsignalcounter.com/using-date-published-date-updated-can-wreck-your-organic-ctr/ ↗
Source Article
Using Date published + Date updated can wreck your organic CTR | Social Signal Counter
Adding both “Date published” and “Date updated” to articles can confuse Google, causing it to display outdated dates in search results.
The impact? A 22% drop in CTR for one site, according to an SEO case study shared by SEO professional Abby Gleason on LinkedIn today.
Why we care. Your position in …
Original Research
Abby Gleason (LinkedIn)
· Original study ↗
Methodology
Based on an SEO case study shared by Abby Gleason on LinkedIn.
Segmentation
Industrymarketing
Cite this stat
Plain Text
website organic search traffic: 22% organic click through rate decline. Source: Abby Gleason (LinkedIn) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-ctr-drop-date-published-date-updated
HTML Embed
<blockquote cite="https://lighthousedata.io/data/seo-ctr-drop-date-published-date-updated" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- organic click through rate decline for website organic search traffic<br><small>Source: Abby Gleason (LinkedIn) (2026) · <a href="https://lighthousedata.io/data/seo-ctr-drop-date-published-date-updated" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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