B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- organic click through rate decline for Organic search results when an AI Overview appears (2025-09)
Organic CTR drops by 61% when a Google AI Overview is displayed.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (8)
Seer Interactive
Primary
Tier B
https://metricusapp.com/blog/how-to-get-recommended-by-chatgpt/ ↗
Source Article
How to Get Recommended by ChatGPT (2026): 7 Steps, Evidence-Based
To get recommended by ChatGPT, make your page the easiest source to quote for the exact question a buyer asks: open with a one-sentence direct answer, add specific statistics and cited sources, structure the page with clear headings and an FAQ, and keep it fresh. This is not a guess — the peer-revie…
Also cited by
web-aviso
https://www.web-aviso.com/seo-formby
2026-09-18
2026-09-27
2026-09-27
2026-09-30
Harmukh Technologies
https://harmukhtechnologies.in/how-to-rank-higher-on-google-proven-strategies-fo…
2026-09-18
Don't Feed The Algorithm (Averi)
https://dont-feed-the-algorithm.beehiiv.com/p/google-s-core-update-is-done-93-of…
2026-09-27
2026-09-24
Original Research
Seer Interactive
· Original study ↗
Methodology
Seer Interactive finding on organic CTR decline when AI Overview is present
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organic search results when an AI Overview appears: 61% organic click through rate decline. Source: Seer Interactive (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seer-organic-ctr-falls-61-ai-overview
HTML Embed
<blockquote cite="https://lighthousedata.io/data/seer-organic-ctr-falls-61-ai-overview" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- organic click through rate decline for Organic search results when an AI Overview appears<br><small>Source: Seer Interactive (2025-09) · <a href="https://lighthousedata.io/data/seer-organic-ctr-falls-61-ai-overview" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.