B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- organic click through rate decline for AI Overviews vs traditional organic search results (2025)
Traditional organic click-through rates decline by 18% to 64% due to the presence of AI Overviews depending on the search query.
- decline varies based on query (range of 18% to 64%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unnamed research cited by Digital Warble
Primary
Tier C
https://digitalwarbleint.com/ai-search-frontier-answer-engine-optimization-aeo-and-its-comprehensive… ↗
Source Article
Moving Through The AI Search Frontier| Answer Engine Optimization (AEO) & It's Comprehensive Guide - Digital Warble
Moving Through The AI Search Frontier| Answer Engine Optimization (AEO) & It’s Comprehensive Guide
The emergence of Artificial Intelligence (AI) and evolving user search patterns are profoundly transforming digital marketing. AEO focuses on obtaining unequivocal, authoritative responses within AI-dr…
Original Research
Unnamed research cited by Digital Warble
· Original study ↗
Methodology
Range reported as 18%-64% depending on query; midpoint used. Original research study not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI Overviews vs traditional organic search results: 18% organic click through rate decline. Source: Unnamed research cited by Digital Warble (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-ctr-decline-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-ctr-decline-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- organic click through rate decline for AI Overviews vs traditional organic search results<br><small>Source: Unnamed research cited by Digital Warble (2025) · <a href="https://lighthousedata.io/data/ai-overviews-ctr-decline-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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