B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
62.5%
62.5% -- organic click through rate decline for Organic search click-through rates for health content (India) (2026-06)
Organic click-through rates across health content in India experienced a 62.5% decline due to Google AI Overviews as of June 2026.
- Attributed across live healthcare search campaigns and cross-referenced with BrightEdge data
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62.5%
Unit
Percentage
Data Vintage
2026-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Brandmark
Primary
Tier B
https://thebrandmark.in/cheatsheets/healthcare-digital-marketing-june-2026 ↗
Source Article
Healthcare Digital Marketing India — June 2026 Monthly Recap
Four forces reshaping healthcare marketing in June 2026: Google AI Overviews have decimated organic click-through rates across health content, with 100% AI Overview presence on treatment and procedure queries and a 62.5% drop in organic CTR. ABDM integration has crossed 84.79 crore ABHA IDs and is n…
Original Research
The Brandmark
· Original study ↗
Methodology
Publisher-reported measurement from live healthcare search campaigns and site analytics, cross-referenced against BrightEdge's December 2025 dataset and internal campaign group data from Indian hospital accounts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organic search click-through rates for health content (India): 62.5% organic click through rate decline. Source: The Brandmark (2026-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/healthcare-organic-ctr-drop-ai-overviews-jun-2026
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<blockquote cite="https://lighthousedata.io/data/healthcare-organic-ctr-drop-ai-overviews-jun-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62.5%</strong> -- organic click through rate decline for Organic search click-through rates for health content (India)<br><small>Source: The Brandmark (2026-06) · <a href="https://lighthousedata.io/data/healthcare-organic-ctr-drop-ai-overviews-jun-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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