B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14.6%
14.6% -- lead close rate for Law firm SEO / organic leads (2026)
Law firm SEO/organic leads have a close rate of 14.6%, which is the highest lead quality/close rate among marketing channels.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GrowLaw
Primary
Tier C
https://foundrycro.com/blog/legal-marketing-benchmarks-by-practice-area/ ↗
Source Article
Legal Marketing Benchmarks 2026 | Free Diagnostic | Foundry CRO
Key Takeaways
- Legal advertising CPC ranges from $5 to $25 for family law to $200 to $1,000+ for personal injury, a 40x to 200x spread within a single industry. A blended "legal average" hides more than it reveals.
- The average law firm converts 14% of leads into signed clients. Top-performing fir…
Original Research
GrowLaw
· Original study ↗
Methodology
Channel comparison table, sources GrowLaw et al.
Methodology documented
Segmentation
IndustryLegal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Law firm SEO / organic leads: 14.6% lead close rate. Source: GrowLaw (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-close-rate-14-6
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<blockquote cite="https://lighthousedata.io/data/seo-close-rate-14-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.6%</strong> -- lead close rate for Law firm SEO / organic leads<br><small>Source: GrowLaw (2026) · <a href="https://lighthousedata.io/data/seo-close-rate-14-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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