B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$80
$80 -- cost per lead for Senior living paid search advertising (2026)
Senior living paid search cost per lead benchmarks are between $80 and $200.
- Memory care is at the top of the range ($200) and independent living is at the bottom ($80)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$80
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Inertia Digital
Primary
Tier C
https://inertiadigital.marketing/services/google-advertising/ ↗
Source Article
Google & Meta Ads for Senior Living | Inertia
What is a good cost per lead for senior living?
Published 2026 benchmarks put paid search between $80 and $200 per lead, with memory care at the top of that range and independent living at the bottom. Meta typically runs $45 to $120. A number well below those ranges usually signals lead quality prob…
Original Research
Inertia Digital
· Original study ↗
Methodology
Range $80-$200; midpoint extracted. Memory care at top of range, independent living at bottom.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Senior living paid search advertising: $80 cost per lead. Source: Inertia Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/senior-living-paid-search-cost-per-lead-2026
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<blockquote cite="https://lighthousedata.io/data/senior-living-paid-search-cost-per-lead-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$80</strong> -- cost per lead for Senior living paid search advertising<br><small>Source: Inertia Digital (2026) · <a href="https://lighthousedata.io/data/senior-living-paid-search-cost-per-lead-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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