B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
1.98%
1.98% -- average email bounce rate for Selzy benchmark dataset (multiple industries) (2024)
Selzy's 2024 industry benchmark research found that the average email bounce rate across real marketing programs was 1.98%.
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Lighthouse Research Team
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Evidence graded
Value
1.98%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Selzy
Primary
Tier C
https://verified.email/blog/email-deliverability/email-bounce-rate-benchmark ↗
Source Article
Email Bounce Rate Benchmark 2025–2026: By Industry, Hard vs Soft, and How to Reduce It
Email Bounce Rate Benchmarks 2025–2026: All You Need To Know
Email bounce rate used to be a quiet way to measure deliverability, but in 2025–2026 it’s a frontline deliverability metric. Knowing how your numbers compare to current benchmarks is one of the fastest ways to spot list problems before inb…
Original Research
Selzy
· Original study ↗
Methodology
Industry benchmark research on real marketing programs across multiple fields
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Selzy benchmark dataset (multiple industries): 1.98% average email bounce rate. Source: Selzy (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/selzy-avg-email-bounce-rate-2024
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<blockquote cite="https://lighthousedata.io/data/selzy-avg-email-bounce-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.98%</strong> -- average email bounce rate for Selzy benchmark dataset (multiple industries)<br><small>Source: Selzy (2024) · <a href="https://lighthousedata.io/data/selzy-avg-email-bounce-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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