B
Evidence Grade B
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Recent
10.68%
10.68% -- average email bounce rate for All-industry email senders (Total Product Marketing analysis) (2025-01)
Total Product Marketing's analysis found that the average email bounce rate across all industries was 10.68% as of January 2025.
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Lighthouse Research Team
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Evidence graded
Value
10.68%
Unit
Percentage
Data Vintage
2025-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Total Product Marketing
Primary
Tier C
https://verified.email/blog/email-deliverability/email-bounce-rate-benchmark ↗
Source Article
Email Bounce Rate Benchmark 2025–2026: By Industry, Hard vs Soft, and How to Reduce It
Email Bounce Rate Benchmarks 2025–2026: All You Need To Know
Email bounce rate used to be a quiet way to measure deliverability, but in 2025–2026 it’s a frontline deliverability metric. Knowing how your numbers compare to current benchmarks is one of the fastest ways to spot list problems before inb…
Original Research
Total Product Marketing
· Original study ↗
Methodology
Email marketing performance analysis across all industries
Methodology documented
Segmentation
Industrymarketing
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Plain Text
All-industry email senders (Total Product Marketing analysis): 10.68% average email bounce rate. Source: Total Product Marketing (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tpm-avg-email-bounce-rate-jan-2025
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<blockquote cite="https://lighthousedata.io/data/tpm-avg-email-bounce-rate-jan-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.68%</strong> -- average email bounce rate for All-industry email senders (Total Product Marketing analysis)<br><small>Source: Total Product Marketing (2025-01) · <a href="https://lighthousedata.io/data/tpm-avg-email-bounce-rate-jan-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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