B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.29%
0.29% -- average email bounce rate for Ecommerce industry (Mailchimp data via Mailerio) (2025)
According to Mailerio's 2025 analysis of Mailchimp data, the average email bounce rate for the ecommerce industry is 0.29%.
- Data originates from Mailchimp senders republished by Mailerio
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.29%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Mailerio (Mailchimp data)
Primary
Tier C
https://verified.email/blog/email-deliverability/email-bounce-rate-benchmark ↗
Source Article
Email Bounce Rate Benchmark 2025–2026: By Industry, Hard vs Soft, and How to Reduce It
Email Bounce Rate Benchmarks 2025–2026: All You Need To Know
Email bounce rate used to be a quiet way to measure deliverability, but in 2025–2026 it’s a frontline deliverability metric. Knowing how your numbers compare to current benchmarks is one of the fastest ways to spot list problems before inb…
Original Research
Mailerio (Mailchimp data)
· Original study ↗
Methodology
Total bounce rate from Mailchimp data republished by Mailerio across 30+ industries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce industry (Mailchimp data via Mailerio): 0.29% average email bounce rate. Source: Mailerio (Mailchimp data) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailchimp-ecommerce-bounce-rate-2025
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<blockquote cite="https://lighthousedata.io/data/mailchimp-ecommerce-bounce-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.29%</strong> -- average email bounce rate for Ecommerce industry (Mailchimp data via Mailerio)<br><small>Source: Mailerio (Mailchimp data) (2025) · <a href="https://lighthousedata.io/data/mailchimp-ecommerce-bounce-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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