B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- probability of selling to existing customer for B2B businesses (2017)
The probability of selling to an existing customer is 60% to 70%.
- Secondary citation with no original source named
- Source presents a range of 60% to 70%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
socialpoint.io
Primary
Tier C
https://www.socialpoint.io/4-ways-to-better-care-for-your-b2b-customers-at-trade-shows/ ↗
Source Article
4 Ways To Better Care For Your B2B Customers At Trade Shows | SocialPoint
4 Ways To Better Care For Your B2B Customers At Trade Shows
One of top three trade show goals for B2B marketers is to strengthen key relationships. And no relationship is more valuable than their relationship with existing customers.
Yet, most exhibitors put greater effort into generating as many ba…
Original Research
socialpoint.io
· Original study ↗
Methodology
Range of 60%-70%; midpoint 65 used. Contrast stat: 5%-20% probability for new prospects. Original source not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B businesses: 60% probability of selling to existing customer. Source: socialpoint.io (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sell-to-existing-customer-probability
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<blockquote cite="https://lighthousedata.io/data/sell-to-existing-customer-probability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- probability of selling to existing customer for B2B businesses<br><small>Source: socialpoint.io (2017) · <a href="https://lighthousedata.io/data/sell-to-existing-customer-probability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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