B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
5%
5% -- conversion rate for new prospects (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sobot.io
Primary
Tier C
https://www.sobot.io/article/advantages-of-customer-retention-for-higher-profitability?utm_source=ch… ↗
Source Article
Customer Retention Strategies That Lead to Higher Profits
Effective customer retention strategies drive higher profits across industries. Research shows that increasing customer retention by just 5% can boost profits by up to 95% (Harvard Business Review). Loyal customers spend 67% more than new ones, and 65% of company revenue comes from existing customer…
Original Research
sobot.io
· Original study ↗
Methodology
Range 5-20%; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
new prospects: 5% conversion rate. Source: sobot.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sell-new-prospect-probability
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sell-new-prospect-probability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- conversion rate for new prospects<br><small>Source: sobot.io (2025) · <a href="https://lighthousedata.io/data/sell-new-prospect-probability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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